Search
Engine Optimization
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Search
engine optimization is essentially a marketing
campaign for business growth.
It is a process to fine-tune your website so
that it becomes friendly to the Search Engine
Algorithm. Each search engine compiles a database
of web pages that are ranked by relevance when
a particular search term is entered. Every search
engine uses different algorithms in order to determine
a web page's relevance for a given search.
Statistics show us that more than 80% of the
relevant visitors of the corporate web sites come
from search engines (Google, MSN, AOL, Yahoo and
many others). The rest 20% refer to catalogues,
thematic web sites, ratings, banner advertising.
This proves that business lead generations are
directly proportions to your Search Engine ranking.
Rely services will use competitive but ethical
SEO methods to increase your ranking and traffic.
Why
Search Engine Optimization?
A harsh reality is that your website is
virtually useless if it does not attract visitors..
Only companies with very well known brand names
or extensive marketing campaigns can rely on people
accessing the site by directly keying in the correct
URL (e.g. microsoft.com).
- Search engine optimization offers a much better
return on investment compared to banner campaigns
or pay per click campaigns.
- Search engine optimization helps you capture
targeted traffic... people who are already looking
for the product or service you offer.
- Search engine optimization is a long term
and permanent answer to your traffic woes. Once
a website has been optimized for search engines
it can stay at the top for long periods with
periodical maintenance.
- Search engine optimization results in huge
savings on ad-spent using traditional channels
of marketing.
Search
Engine Optimization
Overview
Rely Services uniquely approaches search engine
optimization from a consultative perspective.
We customize and tailor programs to meet the needs
of different Web sites, Audiences and Marketing
goals. We offer excellent services at very economical
and affordable rates thus offering 30% savings
on any SEO program.
Search engine consulting
services include:
We at Rely Services undertake
the SEO campaign in two phases
- On-page Optimization
- Off-page
Optimization
These services work together to help your website
compete effectively on the World Wide Web.
'On-page' SEO
On-page optimization consists of all variables
on your actual website pages. These variables
include: Keyword density, Meta-tags and Internal
link structure etc. Your website code and content
will be tweaked so that your site will be as "search
engine friendly" as possible. Search engine
friendly simply means the search engines will
be able to easily crawl your site, recognize the
intent and purpose, and rank it accordingly.
Few of the general tasks that we undertake are:
Content Analysis
We review your website, it's content, your target
audiences, your current link popularity and your
current search engine ranking
Keyword
Research and
Optimization
The whole idea behind the Keyword Research exercise
is traffic optimization, not
traffic maximization. Briefly, a good Keyword
Research helps in bringing qualified traffic to
your site that leads to high sales conversions,
by being focused and targeting specific search
terms.
Site
Code Optimization
SEO code optimization for existing content of
the site including Title Tag, Meta Tag, Alt Text,
Title Attributes, Visible text on the page and
Anchor text.
'Off-page' SEO
Rely Services offers solutions to take your website
to the top of the major search engines. We rely
on the latest search engine placement techniques
including intensive activities to popularize your
website by directories submission, linking etc.
Search
engine optimization
(SEO) prices
Rely Services has created Search Engine Optimization
(SEO) Packages for different companies with varying
budgets. Find an SEO Package that suits your marketing
needs.
Because of the varying levels of work required
in conducting SEO our prices are unique for each
campaign.
For more information on this contact us…
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